Borsheims is not just a jewelry store; it’s an Omaha institution. Founded in 1870, bought by Warren Buffett in 1989, it’s one of the largest independent jewelers in America — a 62,500-square-foot showroom at Regency with over 100,000 pieces, from engagement rings to Swiss timepieces.
The Berkshire connection is real and visible: every May, shareholders flood the store during the annual meeting for the shareholder shopping events, and Buffett mentions the company in his letters. But the reputation was built on the sales floor — knowledgeable staff, no pressure, and service that keeps families coming back for generations.
Even if you’re not buying, it’s worth a walk-through during Berkshire weekend to see the spectacle. If you are buying, this is where Omaha buys.